Budget and timeline for web development
Discussion about the budget and timing. 21 century. The future is today. And already today business is swiftly absorbing digital space. For automation, competitiveness and communication with your audience. Accuracy in choosing a niche, measuring digital metrics, scalability and long-term planning makes the digital-future increasingly
21 century. The future is today. And already today business is swiftly absorbing digital space. For automation, competitiveness and communication with your audience. Accuracy in choosing a niche, measuring digital metrics, scalability and long-term planning makes the digital-future increasingly promising.
The 1st and often the most difficult task of development is where and how to start, and most importantly - with whom. And although every client and his project is unique, along with this there are common binders. And which, with the CORRECT APPROACH, can significantly increase the chances of success.
For this, we decided to share insights "from the client side" and see the situation "through the eyes of the client".
Our goal is to achieve the transparency of the process and the relationships necessary to develop the site and achieve the best results for all participants.
BRIEF DESCRIPTION OF THE PROJECT
First, one of the most fundamental, but often overlooked aspects of a successful project: a brief description of the project. In the short content of the project it is important to formulate your thoughts on the project, and also help to coordinate your project with the studio that is best suited for its implementation. Ideally, you should prepare a short message before the first contact with the agency.
The number of details in a brief form can vary, but in fact the agency will want to know about:
basic information about your business, brand and industry in which you work;
the main competitors and how significant their role in the Internet space.
Any additional websites for the project, even if they are outside your niche.
The PROJECT includes:
Are you looking for a web site development for a turnkey, creating an application, a customized solution or a website development? Or, perhaps, instead of finding solutions, do you find problems? How can you help a growing user to interact with your company in new ways?
Do you want to create a new project or do the site refinement to be more competitive? Or what is the root cause of your treatment?
Do you hope to achieve automatic online sales and high conversion, lidogeneration, bulk traffic to the website? How do you plan to measure effectiveness after the project is completed?
Do not worry if you do not have a clear vision of all of the above. Key data is better than nothing at all J A good agency will ask you the right questions and make recommendations to help you get the ball rolling.
It will be useful to know about the number of planned pages or data about the site map. This will give you an idea of whether you need to develop a design, create your own admin panel of the site, etc.
The target audience
Identify your feature by trying to maximize the specificity of your target audience. Will you focus on a group of narrow niches? Or vice versa more extensive? By what parameters will it be detected - sex, age, location? Will the B2B target audience be targeted to the consumer? Or both?
Once you have identified the audience, it will also be important to determine what these users want from the interaction with your company on the network.
And how about the fact that visitors cause emotions? And to induce to desire to act? The more information you can provide about the audience, their intentions and strategies of behavior, the better the agency adapts the site for lidogeneratsiyu and a quick return on investment.
Estimated budget and deadlines
First of all, in matters of budget and timing, it is important to be transparent, as this will put both you and the agency on one side of the barricade.
According to the survey results, most of the clients paid more than the planned budget, and many of them consider the overpaid amount to be significant.
If you do not have experience working with web studios, you may find it difficult to understand pricing and evaluate all the factors affecting it.
"I have no idea how much the project can cost"
It is quite normal that you do not want to disclose your budget, especially if you are new to this. Most likely, you have an idea of how much you would like to invest, so communicating with the manager, he will clarify the planned structure of work and costs for them.
"I have a budget, but I will not tell you what it is."
Sometimes the fear that when you open a budget you show all your cards too early and can not get the maximum rating of the project. However, a good relationship between a client and an agency is not a game of poker and should be based on trust in the project. Delaying the discussion of the budget creates a basis for the lack of transparency and raises doubts as a result. The agency should inform you whether your budget is suitable or not, and how you can scale the project results (down or up) according to your budget and ensure the best value for money.
Searching for a partner
If you absolutely can not specify a budget, you can ask the agency to make a recommendation. In this case it is useful to refer to a similar project in size and similar to the desired results